MARCO POLLICE SENSE OF LIGHT, A FAMILY TRADITION

You say Pollice Illuminazione and you think Marco Pollice, the charismatic art director, and his great family tradition of lighting enthusiasts. Marco was born in Milan in 1963, he specialised in lighting engineering at the Politecnico di Milano and film directing in New York. He is the successor of three generations of men who since 1908 dedicated their existence to diligent and knowledgeable lighting and who can pride themselves for lighting Milan’s Duomo, the Autostrada del Sole (A1 Milan-Naples motorway), the Mont Blanc Tunnel, and Rome’s Flaminio Stadium. Such extraordinary work is impressed in Marco’s memory and DNA and has shaped him into the enthusiastic lighting expert he is – an authority in the most sophisticated technologies in this field. The family firm originated in 1908 with Vincenzo Pollice, a pioneer in light testing and experimentation; in 1933 the brand name that is still used today was founded by Ugo Pollice, one of the most famous lighting designers of the twentieth century, a man ahead of his times with an extraordinary innovative outlook. Cesare, Marco’s father, entered the firm in the Sixties and by the 80’s with tireless passion and dedication he directed the family brand to specialise in the design and production of exterior and interior lighting devices. These are Marco’s formation years, observing his father and older brother.

When in 1986 the family firm was handed over, Marco spent nine years working in the world of light sources at Osram where he acquired in-depth knowledge in complex and diverse market requirements. At the same time he teamed up with his brother Alfredo in a profitable collaboration which enabled them to renovate the family brand by focusing on lighting engineering projects, design, and custom-made lighting. A successful enterprise characterised by distinctive innovative projects in the field of lighting engineering and exhibition design.

POLLICE ILLUMINAZIONE TODAY

lighting engineering consultancy

Pollice Illuminazione has teamed with the most renowned architectural firms to design lighting for Stuart Weitzman’s Flagship store in Milan with architect Zaha Hadid, the Alpi Stadium in Turin, the Istanbul Stock Exchange with Aldo Cibic, the Linea M3 metro line in Milan with Claudio Dini, Milan’s Portello district with Mario Bellini, Alberto Alessi’s villa on Lake Maggiore with Aldo Rossi, Mariella Burani with Antonio Citterio, Milan’s Meazza Stadium, Wally yacht, Vodafone and Bloomberg headquarters, the XXII Winter Olympics in Sochi (Russia), and a residential villa in Tirana project by architect Bello Dias. Residential villa in Lugano project by Patricia Pedrazzi, Villa Residenziale Porto Santo Stefano project by Archflorence studio, residential villa in Moscow project by Lazzaro Raboni.

Moreover, Marco is consultant for the Grand Hotel Villa d’Este in Como and for the Castiglion del Bosco Golf Resort in Montalcino, Siena.

Awards: Winner of the 2013 Codega prize special mention for the realisation of Stuart Weitzman’s Flagship store in via Sant’Andrea, Milan with exclusively LED lighting. 2016 Winner in the Amsterdam Light Festival 2015/2016 for “Today I Love You” a light artwork by Massimo Uberti.

In 1998 Marco Pollice was among the founding members of APIL (professional lighting association), he is also AIDI councillor and CIE member since 2007. Marco collaborates with Luce magazine, writes articles for specialised periodicals, and holds conferences in Italy and abroad. Today he is considered one of the major experts on LED technology.

production and design

Parallel to planning and research, Pollice Illuminazione produces special light contract lamps, decorative and architectural for interior and exterior lighting. The Light Gallery is a project that brings together international artists and architects in order to create extraordinary architectural lights as are  the ‘Quadri di luce ” of Gio Ponti which are produced under license from the Ponti Foundation and are reinterpreted by influential contemporary designers.This new intercultural endeavour is characterised by passion, precision and respect. “Because it is important to do things well, respect tradition but encompass technology, and have excellence and quality as one’s objective”.

The key idea running through this whole commitment is that a concern for wellness that includes light artworks as a part of a wellbeing. This is the reason why we conceived the  project LUCEMADRE.  At its first edition in December 2017/January 2018 with an important event running trough light, art and health, in the beautiful  locations of  Portofino and Santa Margherita Ligure.

lighting for health: the human being at the center of the project  

Pollice Illuminazione is persistent in its scientific research activities in the field of light and its correlation with mood disorders and organic deseases. It studies the aetiology of pathology in order to design innovative health lighting systems for prevention and wellbeing, and every project is based on ergonomic lighting which studies the interactions among light, lives and human factors. Our main responsibility in every lighting project is to keep syncrhonized the internal biological clock that marks the succession of time, with the cyrcadian rhythmes of the dynamic sun light, considering day and night, brightness and darkness, and nevertheless the light temperature. This is the reason why we focused seven individual areas of intervention based on every person’s style of life, age and needs, where every different place has its specific healthy and intelligent light.

work in progress: Marco Pollice’s book “Healthy light” the relation between light and health an unavoidable factor of research and the cultural project by LuceLab LUCEMADRE art&health Portofino Santa Margherita Ligure 2017/2018.

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research and philosophy

Pollice Illuminazione is also a philosophy, a way of thinking, a commitment to improve, to work with care and dedication, and an urge for research. For these reasons and for some years now it has been recognised as an archive and research centre in the field of light. Discussion and in-depth study, cultural exchange and interdisciplinary dialogue among artists, psychologists, architects and designers are everyday activities here.